DataArt today announced it has successfully developed a new software application built on Windows Azure™, Microsoft’s cloud services operating system. The application, PhotoCloud, enhances DataArt’s cloud computing expertise, expands its development capabilities and proves the company’s ongoing R&D commitment to mastering new technology platforms.

PhotoCloud is an online photo manager that allows authenticated users to create albums and upload unlimited images. Unlike similar applications designed to run on traditional environments, PhotoCloud enables unlimited capacity for data storage and processing instances. It also allows the PhotoCloud album manager to quickly and easily scale resources up or down depending on the workload.

“Cloud computing opens a lot of new opportunities, particularly for startups, which drive a significant amount of business for us,” said Dmitry Yakovlev, Vice President at DataArt. “It practically eliminates the high upfront investment in resources and opens numerous new business opportunities, particularly by way of mobile and tablet applications.”

Windows Azure serves as the development, service hosting and service management environment for cloud applications. DataArt has vast development expertise in Azure supported standards and protocols, including Microsoft Visual Studio, PHP, XML, REST and SOAP, so it was a natural evolution for the company. In addition to Windows Azure, DataArt is developing cloud prototypes for Amazon EC2 and Google App Engine.

DataArt has deep domain expertise within financial technology, telecom, online travel and mobile solutions, all of which continue to accelerate their uptake of cloud computing technologies. The company is also working with a client to build a cloud-based medical records system on Windows Azure, which the client plans to move in-house to capitalize on economies-of-scale as it increases its customer base.