DataArt announced that it has helped Navmii, a leading satellite navigation company in the UK, to integrate its software with digital map provider AND, allowing for radical new pricing of a fully functioning GPS Navigation applications for iPhone.

The integration of Automotive Navigation Data (AND) into existing Navmii mobile application, implemented by DataArt, gave birth to a new iteration of GPS Navigation application for iPhone available for a fraction of the cost of other GPS applications. Currently available for France, Spain, Germany and The Netherlands, at €3.99 per country, Navmii GPS Live will be rolled out to all continental European countries within months, with the U.S. soon thereafter. Navmii GPS Live is a fully functioning suite of GPS Navigation applications for the iPhone. Users can search for an address by city, street, house or postcode and be instantly routed there with voiced directions. Navmii also provides live search for local facilities with integrated Microsoft Bing search, and voice directions and menus in local language.

“Outside of a GPS manufacturer, it’s very hard – and rare – to find the type of technical expertise in an outsourcing company that’s needed for this type of application,” said Peter Atalla, CEO of Navmii. “DataArt’s deep expertise in both navigation and LBS technologies made them a natural choice. We’ve have consistently been impressed with the level of innovation and rapid delivery at DataArt.”

DataArt had originally matched Navmii software with PosiMotion’s G-Fi mobile network / GPS router to develop the application. The application uses G-Fi’s satellite GPS for more accurate positioning than standard cellular or Bluetooth triangulation, and now has integrated AND digital maps.